John wrote and directed this with Don Shelford for Protest Boardwear and KesselsKramer, London. Starring Aymeric Tonin, who at the time was ranked the #2 snowboarder in the world and who is arguably one the finest gentlemen Frenchmen you’ll ever meet. One in a series of “protest” themed videos Protest Boardwear commissioned, it took top prize in the competition and received Creativity Online’s Editor Pick, stating “They only live to get radical…a gritty campaign for Protest Boardwear from KesselsKramer.” Nice words, fun shoot.